Resources Library by ANA

Latin America inside out

In the past decade, Latin America has experienced a period of resurgence, with strong growth and improved social outcomes. This presentation comprises an analysis of the main implications of this growth focusing on the political, consumer and social...

Catalogue: Latin America 2014: Accelerating Growth

Authors: Constanza Cilley, Marita Carballo

April 4, 2014

Finding gold in the desert

In Latin America, many traditional firms still envision and reach consumers from emergent populations as if they were newcomers to the traditional middle class. Nonetheless, our research on lifestyle segmentation, in Peru and later in Mexico, Chile,...

Catalogue: Congress 2013: Think Big

Authors: Percy Vigil Vidal, Rolando Arellano Bahamonde

Company: Arellano Investigación de Marketing

September 26, 2013

Radler, a refreshing beer mix

Heineken’s research and marketing teams’ positions couldn’t have been more clear when having to defend a slowing beer market in Romania: explore and unveil business opportunities which could reverse a continuously slugged beer market.?...

Catalogue: CEE Research Forum 2014: East Connection

Authors: Panicos Christopoulos, Codruta Berbecaru

June 15, 2013

Research World (March-April 2013)

Asia Pacific in the next decade - The region stands at an interesting crossroads in 2013. What will the next 10 years look like?

Catalogue: Research World 2013

Author: ESOMAR B.V.

April 15, 2013

What the eyes don't see, the heart can't feel!

Iconic brands like Starbucks and Apple were built on belief and one needs to see, in order to believe. An understanding of the vast changes in India should offer ideas for innovative new brands but it's often a lot of the same versus anything new...

Catalogue: Asia Pacific 2013: Asia On The Move

Author: Kartikeya Kompella

April 7, 2013

Lost in translation

The last decade has seen phenomenal growth in market research activity in emerging Asian markets; much of the growth has been driven by Western multinationals seeking to enter or extend their reach in Asian markets. In response, a dynamic Asia-based...

Catalogue: Asia Pacific 2013: Asia On The Move

Authors: Sue Siewert, David G. Bakken

April 7, 2013

The myth of the brand in Asia

As the West desperately tries to climb out of recession, Asia is attracting investment. This is where the growth is for brands in all kinds of categories. Few doubt that brands are fantastic tools for making money. So how do brands work in Asia? Do...

Catalogue: Asia Pacific 2013: Asia On The Move

Author: James Parsons

Company: Flamingo

April 7, 2013

Were you there?

The story of the research behind the award-winning Smirnoff's Nightlife Exchange Project that helped return the Smirnoff brand to strong performance globally is described in this presentation. The presenters reveal how an online community was used to...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Oscar Martinez, Lyn McGregor

Companies: Flamingo, Diageo

September 13, 2012

From Rio to the rest of the world

As economies like Brazil emerge, a seismic shift is taking place in the marketing budgets of global brands, out of developed markets and into those rapidly increasing in wealth and influence. What does this mean for market research? The...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Ana Alvarez, Fiona Blades

Companies: PepsiCo, MESH Experience

September 13, 2012